Meet your financial and retirement goals years sooner with better investment choices with the help of Rita℠.
Ask Rita℠ to help you score and rank hundreds of mutual funds in moments.
With tens of thousands of Mutual Funds and ETFs, and many performance factors to consider, how can you know which ones are best for you?
Rita℠ can help you find out with personalized scoring. You can see how your current investments stack up against similar choices and find out if there are better options available.
Let Rita℠ help you choose using a patented decision assistance technology.
Feel confident about the mutual fund and ETF choices you're making with the help of the unbiased technology powering Rita℠.
In seconds, Rita℠ can help you score and rank your investment options using the performance factors that best suit your investment and retirement savings goals!
Ever worry that conflicts of interest may have negatively affected the advice and recommendations you’ve been getting? With Rita℠ you can effectively filter out all conflicts of interest and ensure you’re getting the best ones for you.
Rita℠ is a web-based scoring and ranking application which provides you a search bar to easily enter in your choice of mutual fund or ETF ticker symbols, names, or asset classes, on any device, wherever you are connected to the internet.
Initial results within Rita℠ display the top 10 highest scoring mutual funds and ETFs (you can see up to 50) along with your choice in the asset class and the class benchmark, based upon initial default settings.
Initial results within Rita℠ display a score and a ranking derived from an initial blend of 6 weighted performance factors 1, 3, and 5-year average annual returns and 1, 3, and 5-year average annual volatility (risk). You can choose from 24 total performance factors and individually weight them in order of importance to you.
The Rita℠ performance factor menu allows you to choose which performance factors you wish to use in scoring and ranking the available choices and then lets you select the percentage weight of each of those factors based on our personal preferences and investment objectives.
Rita℠ generates a composite score for each mutual fund, ETF, and the Benchmark of the asset class based on the weighted performance factors you’ve chosen and is then used to rank all the available funds in the asset class, including yours, with the highest composite score ranking first.
Rita℠ displays the mutual fund or ETF you entered in the resulting table, displaying its numeric rank based on its composite score along with the top scoring funds and the benchmark for the asset class. And it will have all been done your way!
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Hidden incentive compensation can reduce performance too, But there's now a way to protect yourself.
The global financial services marketplace has been vendor-dominated since inception. This has led to pervasive conflicts of interest that too often limit choices and degrade investment results. Now there's a way for investors to protect themselves.
This article - Restricted Product Shelves, Proprietary Products And More - was written by Canadian, Ken Kevinko. One publication described him this way . . . “might be Canada’s most resolute investor advocate."
In it he describes how "limited shelf space" he describes - the fact that investment advisors and brokers are too often limited in what they can recommend or sell to their clients too often degrade both their "advice" and the investment results their clients experience.
But this is not just a Canadian problem. It's global, with the U.S. financial services marketplace being a prime example. Both here and elsewhere, the financial services marketplace has been vendor-dominated since inception.
While, Kevinko correctly points out, that the sale and recommendation of “proprietary products” represents one of the most obvious and egregious of the conflicts of interests adversely affecting investors, close behind are the incentive compensation arrangements that also limit the choices available to investors.
Disclosures of these conflicts, while certainly better than nothing, do not remove them or their ill effects and, often, such disclosures are simply “glossed over” as “this is just another form that the regulators say we must present.”
Raising awareness of this, as Kevinko is doing, is important and very valuable. We're happy to help in more broadly circulating this important information here, in the U.S., where it's equally applicable.
More importantly, this is a problem that individual investors now have a way to solve.
Much like with ESG funds (accurately designated or not), our Retail Investment Tracking Application℠ (“Rita℠”) enables individual investors to see the opportunity cost of investing in the proprietary funds – the performance gaps between the highest ranking funds (of all available similar ones) and any mutual fund or ETF being recommended or sold (proprietary or not).
This new level of investor empowerment is the missing element that will ultimately force a beneficial change in the marketplace . . . and, most importantly, it will directly and immediately help you make better investment selections that help ensure a brighter financial future for you and your family.
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Worried about picking the right mutual funds and ETFs for your investment portfolio or your IRA or 401(k)? Rita℠ is the solution. Rita℠ is the only Retail Investment Tracking Application℠ that quickly and easily answers this key question: "Of all the available choices of mutual funds and ETFs, which ones are best for me? With Rita℠, you can feel confident that you're picking the best mutual fund and choices for your future. Stop guessing what's best for you - let Rita℠ do all the hard work!
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“This technology a game changer for individual investors. . . a major breakthrough. Investors will now be able to see how much money they’re leaving on the table, and the information obtained from Rita is actionable.”
Any investing-related information provided on sayrita.com is for educational purposes only. Decision Technologies Corporation does not offer investment advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular mutual funds, ETFs, or other investments.
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