Your Personal
Mutual Fund & ETF
Selection Assistant
Meet your financial and retirement goals years sooner with better investment choices with the help of Rita℠.
Ask Rita℠ to help you score and rank hundreds of mutual funds in moments.
With tens of thousands of Mutual Funds and ETFs, and many performance factors to consider, how can you know which ones are best for you?
Want to know just how good your mutual funds are compared to others?
Rita℠ can help you find out with personalized scoring. You can see how your current investments stack up against similar choices and find out if there are better options available.
Let Rita℠ help you choose using a patented decision assistance technology.
Feel confident about the mutual fund and ETF choices you're making with the help of the unbiased technology powering Rita℠.
Easily find the best mutual fund for your needs.
In seconds, Rita℠ can help you score and rank your investment options using the performance factors that best suit your investment and retirement savings goals!
Are conflicts of interest steering you into poor performing funds?
Ever worry that conflicts of interest may have negatively affected the advice and recommendations you’ve been getting? With Rita℠ you can effectively filter out all conflicts of interest and ensure you’re getting the best ones for you.
Our Platform Empowers You!
Easy to Use
Rita℠ is a web-based scoring and ranking application which provides you a search bar to easily enter in your choice of mutual fund or ETF ticker symbols, names, or asset classes, on any device, wherever you are connected to the internet.
Immediate Results
Initial results within Rita℠ display the top 10 highest scoring mutual funds and ETFs (you can see up to 50) along with your choice in the asset class and the class benchmark, based upon initial default settings.
24 Core Performance Factors
Initial results within Rita℠ display a score and a ranking derived from an initial blend of 6 weighted performance factors 1, 3, and 5-year average annual returns and 1, 3, and 5-year average annual volatility (risk). You can choose from 24 total performance factors and individually weight them in order of importance to you.
Choose Your Own Performance Factors
The Rita℠ performance factor menu allows you to choose which performance factors you wish to use in scoring and ranking the available choices and then lets you select the percentage weight of each of those factors based on our personal preferences and investment objectives.
Composite Scoring
Rita℠ generates a composite score for each mutual fund, ETF, and the Benchmark of the asset class based on the weighted performance factors you’ve chosen and is then used to rank all the available funds in the asset class, including yours, with the highest composite score ranking first.
The Final Results
Rita℠ displays the mutual fund or ETF you entered in the resulting table, displaying its numeric rank based on its composite score along with the top scoring funds and the benchmark for the asset class. And it will have all been done your way!
Blog
Learn More About Rita℠
If I Can’t Get an Investment Advisor’s Help, Can Rita℠ Help Me?
Yes, absolutely. Rita℠ can help you and in a way that most investment advisors will not be able to duplicate. ...more
Rita Blog Posts ,By Eric Smith
March 26, 2024•3 min read
A Shocking Case Study Unveils Hidden Investment Potential: Why You Should Maximize Your Investment Performance Gains with Rita℠
A Shocking Case Study Unveils Hidden Investment Potential: Why You Should Maximize Your Retirement Gains with Rita℠ If you haven’t taken the opportunity to use Rita℠, the Retail Investment Tracking A... ...more
Rita Blog Posts ,By Eric Smith
March 12, 2024•2 min read
“Lack of Financial Literacy” Might Be Costing You More Than You Think.
The well-known saying that “Knowledge Is Power,” is not universally true in the context of investing. Some knowledge is, but a lot is not empowering, especially if there is no way to effectively use i... ...more
Rita Blog Posts ,By Eric Smith
January 24, 2024•4 min read
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Why Rita℠?
Worried about picking the right mutual funds and ETFs for your investment portfolio or your IRA or 401(k)? Rita℠ is the solution. Rita℠ is the only Retail Investment Tracking Application℠ that quickly and easily answers this key question: "Of all the available choices of mutual funds and ETFs, which ones are best for me? With Rita℠, you can feel confident that you're picking the best mutual fund and choices for your future. Stop guessing what's best for you - let Rita℠ do all the hard work!
“I've witnessed first-hand dozens of demonstrations of "RITA" to friends I’ve introduced. What's remarkable is when a person sees how much money he or she has not gotten over multiple years, they’re shocked. It shows them how much better they could be doing with this revolutionary investment tool.”
Robert S.
“This technology a game changer for individual investors. . . a major breakthrough. Investors will now be able to see how much money they’re leaving on the table, and the information obtained from Rita is actionable.”
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