With Rita℠ you can quickly see how much more money you could have made by being in better performing mutual funds and ETFs.
Spoiler alert: You'll likely be shocked!
Until now investors have never been able to answer this key question:
Rita℠ enables you to quickly and easily answer that question in a way no other available tool can.
You’ll wonder why it’s not been available until now.
Spoiler alert: Do you think Wall Street really wants you to have that information?
See just how good your mutual funds are
compared to others
Now, for the first time, see how yours compare - not just to an
index but to every other fund or ETF you could have chosen.
Spoiler alert: Again, you'll likely be shocked!
With Rita℠ you can quickly see if there are much better mutual funds & ETF choices than yours. Spoiler alert: There likely are!
See how good the funds brokers, advisors, and others are recommending actually are.
With Rita℠ not only can you quickly see that, you’ll also be better protected from being talked into buying inferior mutual funds and ETFs. Spoiler alert: What protection from that do you have now?
With Rita℠ not only can you quickly see which mutual funds are best for you, you’ll see how much more you could have made had you held those better choices. Rita℠ can also help you suggest better investment choices to be offered in your plan.
Ever worry that conflicts of interest may be negatively affecting the recommendations you’ve been getting? Rita℠’s patented decision-assistance technology effectively filters out all conflicts of interest, ensuring that you’re seeing the mutual funds and ETF’s that are objectively best for you.
If your mutual funds or ETFs start to drop in rank, you’ll now get to see which ones are moving up – all within the same asset class, the same goals and ranking criteria (yours), and same market conditions – something no investor has ever gotten to see. This can help you avoid one of the chief causes of chronic under-performance: holding poor performing choices far too long.
How Rita℠ Empowers You!
Rita℠ is a web-based scoring and ranking application which provides you a search bar to easily enter in your choice of mutual fund or ETF ticker symbols, names, or asset classes, on any device, wherever you are connected to the internet.
Initial results within Rita℠ display the top 10 highest scoring mutual funds and ETFs (you can see up to 50) along with your choice in the asset class and the class benchmark, based upon initial default settings.
Initial results within Rita℠ display a score and a ranking derived from an initial blend of 6 weighted performance factors 1, 3, and 5-year average annual returns and 1, 3, and 5-year average annual volatility (risk). You can choose from 24 total performance factors and individually weight them in order of importance to you.
The Rita℠ performance factor menu allows you to choose which performance factors you wish to use in scoring and ranking the available choices and then lets you select the percentage weight of each of those factors based on our personal preferences and investment objectives.
Rita℠ generates a composite score for each mutual fund, ETF, and the Benchmark of the asset class based on the weighted performance factors you’ve chosen and is then used to rank all the available funds in the asset class, including yours, with the highest composite score ranking first.
Rita℠ displays the mutual fund or ETF you entered in the resulting table, displaying its numeric rank based on its composite score along with the top scoring funds and the benchmark for the asset class. And it will have all been done your way!
Learn More About Rita℠
Deloitte has just released its Financial services industry predictions | Deloitte Insights. As shown in the diagram below, they predict a growing dependence on AI for investment advice.
But, if that proves to be true, who is that really going to help? Is it likely to meaningfully improve your investment results or your experience? We don’t think it will.
As we earlier wrote in Is there any difference between an “AI” and a Human Investment Advisor? (sayrita.com), we believe that AI, in its predicted role, will likely perpetuate a deeper dependence on “black box” / “behind the curtain” formulated recommendations and “advice,” the soundness and validity of which investors and/or advisors will have no way of verifying.
Will that improve investment results for individual investors? Who knows. But the experience of individual investors (you) – having to trust in investment advice formulated in a way that you cannot observe, directly influence (much less control), or verify for yourself – will likely not meaningfully change. Will “advice” from AI result in a meaningfully different experience for individual investors (you) from the advice you receive from a human advisor? As explained in our earlier post mentioned above, it likely won’t.
Unlike what Deloitte predicts is coming, there is a different way that AI can used other than simply assisting advisors in formulating their recommendations, or AI itself formulating investment recommendations . . . an application that Deloitte appears to have missed.
Our planned AI integrations with the already patented decision-assistance technology powering our Retail Investment Tracking ApplicationSM (“RitaSM”), for individual investors, focuses on enhancing investor empowerment. Those integrations are designed to enhance your power to directly control the comparative evaluation of mutual fund and ETF investment choices and your ability to identify and “vet” those whose composite investment performance (the blends of risk, return and other factors, you select and weight) have proven best over time at producing the investment results you’re seeking. Broad patents applications on these AI-powered enhancements were filed over a year ago.
But you need not wait for all of these enhancements, RitaSM is available for you to use today to optimize your investment selections.
Our goal is to transfer the balance of power away from the big financial service providers in that vendor-dominated marketplace and into the hands of individual investors (your hand) where we believe it as always belonged.
Interestingly, Deloitte also predicts that friends and family will continue to be preferred choices for individual investment advice, significantly beyond investment advisors. This may likely be due to the fact many investors don’t have sufficient investible assets to secure the help of an investment advisor. RitaSM could also play a big part in this, since it uniquely facilitates friends and family discussions and comparisons of the investment performance of mutual funds and ETFs.
Whether or not Deloitte’s predictions prove to be accurate, change is coming, and we are working to be at the leading edge of that change and, most importantly, the leading edge of empowering you and other individual investors.
Gain access to the power of Rita℠
No Credit Card Required To Start with Rita℠ Checkup!
Partial Rita℠ Features & Functions
Check How Your Current Choices Rank
Anonymous Ranked Funds
Email Support
Knowledge Base Access
Non-Commercial Use Only for a Single User
No Credit Card Required
Subscription
55¢/day
Year at $199
Full Rita℠ Features & Functions
Compare Your Choices Immediately
All Ranked Funds are
Named
Email Support
Phone Support
Knowledge Base Access and Training Webinars
12 Month Recurring Subscription
Non-Commercial Use Only for a Single User
Subscription
Month at $29
Full Rita℠ Features & Functions
Compare Your Choices Immediately
All Named Ranked Funds
Email Support
Phone Support
Knowledge Base Access and Training Webinars
Monthly Recurring Subscription
Non-Commercial Use Only for a Single User
with Rita℠
Time at $7.97
Full Rita℠ Features & Functions
Compare Your Choices Immediately
All Named Ranked Funds
Email Support
Phone Support
Knowledge Base Access and Training Webinars
One Day
Subscription
Non-Commercial Use Only for a Single User
Worried about picking the right mutual funds and ETFs for your investment portfolio or your IRA or 401(k)? Rita℠ is the solution. Rita℠ is the only Retail Investment Tracking Application℠ that quickly and easily answers this key question: "Of all the available choices of mutual funds and ETFs, which ones are best for me? With Rita℠, you can feel confident that you're picking the best mutual fund and choices for your future. Stop guessing what's best for you - let Rita℠ do all the hard work!
“I've witnessed first-hand dozens of demonstrations of "RITA" to friends I’ve introduced. What's remarkable is when a person sees how much money he or she has not gotten over multiple years, they’re shocked. It shows them how much better they could be doing with this revolutionary investment tool.”
“This technology a game changer for individual investors. . . a major breakthrough. Investors will now be able to see how much money they’re leaving on the table, and the information obtained from Rita is actionable.”
Any investing-related information provided on sayrita.com is for educational purposes only. Decision Technologies Corporation does not offer investment advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular mutual funds, ETFs, or other investments.
<a rel="me" href="https://mastodon.social/@sayrita">Mastodon</a>
© Copyright 2025. Rita℠ by Decision Technologies Corporation. All rights reserved